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July, 2011

In July, Population Service International (PSI) Vietnam will launch a loud speaker campaign across 50 communes in An Giang and Can Tho as part of its project.  The campaign will pilot two advertisements promoting the three critical times for hand washing and its household drinking water disinfectant, SafeWat.  The two spots will alternate every day for a month, airing in the early morning and late afternoon when mothers of children under five are most likely to hear them.  At the end of the month, the impact of the campaign will be evaluated.  If the pilot is a success, the loud speaker campaign will be extended to an additional 50 communes.

PSI Vietnam’s Diarrheal Disease Prevention project socially markets SafeWat disinfectant to rural communities at great risk of diarrheal disease, integrating hygiene messages such as hand washing with soap through community-level, evidenced-based behavior change communications.

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